It was only ever going to be a matter of time before William Morris responded to the 1922 launch and subsequent unprecedented sales success of the Austin Seven. Why it took six years before he bought a competitor, in the shape of the Morris Minor, to the market place remains something of a mystery. Rumours of such a car from the giant Morris organisation had been circulating for some time before reaching a fever pitch in the spring of 1928. In May of that year news of the new Morris 'baby car' finally broke in the motoring press (and the national daily newspapers) stating that its launch was imminent, while photographs of the new car also began to appear in the printed media. What followed is unravelled in the pages of 'The Minor Story'.
William Morris is seen here with one of the devopment Minor Saloons (UD 2071) in the spring of 1928. At the time this image was taken it is probable that the engine beneath the bonnet was of just 747 cc . The unit was increased in capacity to 847 cc at the eleventh hour, sometime during the summer of that year.
N.B. The original glass plate negative of the image seen above is badly cracked and the resulting print was repaired by S.J. Lambert in the spring of 2008.